Eventos culturales y creativos como estrategia de dinamización del turismo urbano: Revisión de literatura y aplicación conceptual al festival de la luz de Quito
DOI:
https://doi.org/10.71068/SSJ00141Palabras clave:
Turismo urbano, eventos culturales, turismo creativo, experiencia del visitante, QuitoResumen
El objetivo de este estudio es analizar cómo los eventos culturales y creativos pueden contribuir a la dinamización del turismo urbano, mediante una aplicación conceptual al Festival de la Luz de Quito, Ecuador. Se desarrolló un estudio documental con enfoque cualitativo y diseño de revisión narrativa estructurada de literatura científica relacionada con la imagen del destino, la experiencia del visitante, la promoción digital, la participación comunitaria y la sostenibilidad. Los resultados de la síntesis temática permitieron identificar cinco dimensiones relevantes para comprender el potencial turístico de estos eventos y formular una matriz de variables e indicadores para futuras evaluaciones. Entre los aspectos propuestos se encuentran la procedencia de los visitantes, la motivación del viaje, la satisfacción, la comunicación, la participación local y la gestión sostenible. Se concluye que los eventos culturales pueden favorecer el desarrollo turístico urbano cuando se integran con la planificación del destino, la identidad cultural y las necesidades de la comunidad anfitriona. No obstante, la aplicación al Festival de la Luz constituye una aproximación conceptual y requiere investigación de campo para comprobar sus posibles efectos turísticos, económicos y sociales.
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Derechos de autor 2026 Freddy Leonardo Garaicoa Fuentes, Francisco Ricardo Zambrano García, Ivonne Geoconda Guzmán Cuenca, Luisa Carolina Sapatanga Loja, Milady Damaris Pilla Morales, Mariana Mariela Segura García
Esta obra está bajo una licencia internacional Creative Commons Atribución 4.0.
